Aldi will be supporting charities, community groups and food banks across the UK by donating up to 400,000 meals to people in need over the Easter holidays.
The German discounter has partnered with local charities, community groups and foodbanks through its partnership with community giving platform Neighbourly.
Donating primarily surplus food, at least three quarters of the donations will go to causes that support children, as the cost-of-living crisis continues to put a squeeze on household incomes.
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Aldi has donated over 30 million meals to charities and foodbanks since partnering with Neighbourly in 2019.
“We understand that the school holidays can be an especially challenging time for families, particularly amid the current cost-of-living crisis,” corporate responsibility director at Aldi UK, Liz Fox.
She added: “Neighbourly and the organisations they work with carry out such vital work in the community, so we’re proud to be able to support them in their efforts to help those who may be struggling.”
CEO of Neighbourly, Steve Butterworth commented: “The impact of the cost-of-living crisis has intensified, meaning that the demand on foodbanks is continuing to increase, particularly during the school holidays.
“The donations from Aldi are a lifeline for many and provide the essential boost good causes need to continue supporting their local communities.”
It comes as Aldi is launching a free breakfast club for the Easter holidays to help feed millions of parents who are skipping meals to ensure their children have enough food to eat.
