Pasta Evangelists has launched its new delivery platform in London, offering an exclusive takeaway service for the capital.
Fans of the Italian pasta brand can now order from their website and have it delivered within as little as fifteen minutes.
The launch comes after a period of rapid growth for Pasta Evangelists, as they doubled overall revenue from 2021 to 2022 – meaning the company now stands as the biggest pasta label in the UK by revenue, and it still continues to grow.
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The pasta brand credits this growth to its expansion into new channels, such as a growing takeaway business with Deliveroo, Uber Eats and Just Eat, and featuring in the high-end restaurant in Harrods.
Pasta Evangelists first entered the takeaway market with a single unit in East London in partnership with Deliveroo, but now operates over 30 takeaway units across London.
The company is hopeful to cover all major UK cities by mid 2023 and has plans to open over 800 takeaway units.
Pasta Evangelists’ success in takeaway was the catalyst behind the company launching its own takeaway service, a move which represents a significant step for the brand.
“Pasta has previously been seen as the ‘last frontier’ in takeaway due to its notorious difficulties with being transported and maintaining its temperature for last mile delivery,” MD & founder of Pasta Evangelists, Alessandro Savelli said.
He added: “Since we started experimenting with takeaway with Deliveroo a few years ago, we have managed to overcome the challenges faced by other brands in the industry using a test-and-learn strategy, carefully calibrating and adapting our range to ensure we only offer the highest-quality sauce and pasta combinations which can stand up to delivery.”
The news comes as Tiktok is selling fresh food in the UK for the first time, with users now able to purchase fresh food brands including Pasta Evangelists, The Veg Box Company, and The Fish Society.
