Frozen food retailer Iceland has revealed plans to cut back on chilled food it sells in a bid to reduce its energy bills.
According to Bloomberg, the supermarket is now stocking more room temperature products, instead of chilled, its managing director Richard Walker said.
Iceland is also investing in more energy efficient measures to scale back the soaring energy bills, which includes more modern fridges, putting doors on warehouse fridges and putting solar panels on stores and warehouses.
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The grocer added that it will continue to focus on frozen goods, which are seeing higher sales as shoppers try to save money and cut down on food waste as a result of the ongoing cost-of-living crisis.
“We probably got a bit carried away in the pandemic with the amount of chilled products we had available so we’re just really scaling our chilled proposition back slightly,” Iceland finance director, Richard Ewen said.
Walker added: “For sure the pricing has come off on the wholesale market. It’s still uncomfortably high but we’re a lot better than where we were.”
The news comes as Walker recently warned the UK is “not out of the woods” with the recent inflation figures.
Speaking to BBC Newscast, the CEO of Iceland said: “Although the figures show a dip, it’s still 10% on the existing figures, therefore prices are increasing.”
