La Vie partners with Burger King in a first for vegan brand

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Restaurant chain Burger King is set to bring La Vie’s plant-based bacon to its menu from the start of 2023, with a new partnership formed in celebration of Veganuary.

The French brand will become a permanent fixture in the fast food restaurants throughout 2023, bolstering the chain’s plant-based offering.

Read more about the collaboration at Marketing Beat

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