Asda clothing brand George has launched a new accessible and easy-dressing range for the 2022 BBC Children in Need appeal.
Available for ages three to sixteen and starting at £6, the Pudsey collection features tees and sweat sets which are sensory-kind with peg openings/ feeding tube holes and easy-open Velcro fastenings on the neck, waist and lower leg to cater for children who are wheelchair-bound or have difficulty getting dressed.
A sensory-kind baby bodysuit with printed car labels, soft threads and a feeding tube hole can also be purchased for ages zero to three, as well as three to four for £3.75 each.
This comes following research by the Big 4 grocer’s brand which found that 79% of parents that have children with specific needs say its difficult to get their children dressed while 89% have become ‘distressed or upset’ trying to dress their children or watch them dress themselves.
Just less than half (45%) also agreed that this would occur ‘most or everyday’ and 90% said their children also get distressed when trying to get dressed.
“We were really proud to be the first supermarket to offer clothing that supports independent dressing for children with specific needs, including a braille T-shirt as part of the Easy-Dressing range – we’re delighted that we are able to extend the range further by including clothing suitable for wheelchair users and babies who need feeding tubes,” George buying manager, Vicki Radford said.
“Also, and in partnership with a BBC Children in Need funded project we’ve worked closely with young people who are blind or visually impaired to support in the creation of the design, which is an extension of our accessible wear ranges at George.”
