Co-op customer director Ali Jones has left the convenience retailer, having held the position since January 2018.
Following her departure, Jones told Marketing Week that it was “time for a new challenge”, although is yet to say what this will be.
Speaking of her five years at Co-op, she said: “It’s been hugely exciting to broaden Co-op’s appeal, bringing increased energy and relevance to our brand and especially in attracting more younger members to the business. With stores at music festivals, including Glastonbury, we’ve reimagined the Co-op.”
Since last year, Jones has been a board member at the Association of Convenience Stores and has previously held roles across the retail sector including as marketing director at Next, Debenhams and Arcadia Group, as well as brand director at M&S.
Taking over the role as Co-op’s customer director on an interim basis is group transformation director, Joe Kessler who has been working at the business for the past year operating its expense optimisation.
This news comes as Co-op has unveiled a new food strategy as its half-year profits drop by almost 40% while it battles to cut costs in the face of supply chain snags and higher costs.
Its new-look food strategy will have a renewed focus on convenience and commitment to offer greater value, led by a major £37m investment to slash the price of over a hundred products.
