Richmond unveils new meat-free limited-edition sausages
Richmond, part of Pilgrim’s Food Masters, has announced the addition of new limited-edition Meat-Free Sage and Onion Sausages.
The sausage brand is welcoming the new flavour into its meat-free range just in time for the autumnal season and will be available from September until March 2023.
The announcement of the new Sage and Onion flavour follows the success of Richmond’s Meat-Free BBQ Sauce Flavour Sausages, which were launched earlier this year and are now the fifth best-selling sausage in the category.
Richmond’s Meat-Free range has seen significant expansion this year – in April, the brand announced four new meat-free products, including Richmond Meat-Free Back Bacon and Richmond Meat-Free Deli Slices.
“Richmond’s Meat-Free range continues to go from strength to strength, so we’re delighted to bring a new twist to our Meat-Free sausages, offering even more choice to consumers looking to bring meat-free options to the dinner table,” marketing controller at Pilgrim’s Food Masters, Chris Doe said.
Projected to reach nearly £1 billion by 2026, the meat-free category offers a huge opportunity for retailers as the market for vegans and vegetarians continues to grow.
