Hundreds of food and drink brands and retailers, which have been granted a Royal Warrant from the Queen, will have to stop using the Royal Arms in connection with the business.
This comes as Queen Elizabeth II, peacefully passed away at Balmoral on the afternoon of Thursday 8 September 2022, aged 96.
A Royal Warrant of Appointment is a document that appoints a company to the Royal household, which allows the holder to use the Royal Arms in connection with their business, with many opting to display it on packaging and in marketing material.
As a result of the Queen’s death, those firms have two years to drop the use of the Royal Arms, as those warrants are now all void. The move will affect 100 FMCG businesses and retailers.
Many retailers hold a Royal Warrant, including Waitrose, Selfridges and Fortnum & Mason, with FMCG giants such as Heinz, Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar and Britvic also on the list.
Around 30 Royal Warrants are typically granted each year, with a similar number being terminated.
It is understood these companies have to reapply for a Royal Warrant from the new monarch, and prove they supply “products or services on a regular and on-going basis to the Royal Households of grantor/s for not less than five years out of the past seven.”
“Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan,” The Royal Warrant Holders Association added.
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That’s not 100!