UK discount chain Poundland has introduced fresh meat and fish into its stores for the first time as it moves further into the grocery space as part of its bid to help shoppers “keep a lid on household food costs.”
The value retailer, which has been moving towards a full grocery offering which includes fresh food for some time, has partnered with food supplier DTS to launch the 11 item Cookit range into hundreds of stores over the next three weeks.
The Cookit launch follows Poundland’s recent expansion into chilled and frozen foods, which will be sold in around 350 stores by the autumn, with fresh fruit and vegetables now in over 60 stores.
The initial Cookit range includes ribs, steaks, bacon, sausages, mince, salmon and cod fillets.
“Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland,” said Poundland commerical director Tim Bettley.
He added: “At the heart of that transformation is great products and we know customers are going to love our new Cookit range – it gives them quality meat and fish at the amazing value we’re famous for.”
The news comes as Poundland has promoted its former retail and transformation director, Austin Cooke, to the role of chief operating officer.
