Branston has given its baked beans a rebrand with a dramatic new packaging design as part of a move to target a wider and younger demographic.
The iconic British food brand has undergone a total refresh, resulting in a modern look, extending shopper appeal and delivering greater pack standout. It has been carefully designed to communicate Branston’s taste credentials of ‘rich, thick, tomatoey sauce’.
The full range will feature the new design and updated brand logo and will roll out from August 2022.
Despite the fresh new look, Branston’s baked beans recipe remains unchanged. Naturally high in protein and fibre, the beans are still gluten-free and count for one of the five portions of fruit and veg a day.
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Branston Beans commercial director Dean Towey said: “We believe the new design is a vital step in bringing Branston Beans to many more consumers.
Our new look will attract new shoppers and support incremental growth in the beans and pasta category.”
A new marketing campaign will also support the rebranding. The campaign, launching from mid- September 2022, will feature across out of home, digital, social and shopper channels.
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2 Comments. Leave new
Couldn’t give the proverbial about the “look” but disappointing that Branston failed to take the opportunity to remove the unnecessary plastic coating the multi packs. Climate catastrophe ? Environmental pollution ?
Please please bring back the old baked beans the one now are sorry to say are like Heinz juice like water they are just awful please please improve the juice to the thickness befor