Aldi gets a Lidl Black Friday ad banned from a national newspaper

Lidl storefront
MarketingNewsSupermarkets

A Lidl leaflet inserted into a national newspaper for the supermarket’s Black Friday sale has been banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.

Aldi believed that the quoted recommended retail prices (RRPs) differed ‘significantly’ from the prices at which the items were generally sold.

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Aldi gets a Lidl Black Friday ad banned from a national newspaper

Lidl storefront

A Lidl leaflet inserted into a national newspaper for the supermarket’s Black Friday sale has been banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.

Aldi believed that the quoted recommended retail prices (RRPs) differed ‘significantly’ from the prices at which the items were generally sold.

Visit Marketing Beat to read the story in full. 

Click here to sign up to Grocery Gazette’s free daily email newsletter

MarketingNewsSupermarkets

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