Tesco will be topping up all food bank donations made in-store during the Tesco Food Collection with an extra 20% cash donation as part of a wider drive to make it easier for shoppers to donate.
The UK’s biggest supermarket has implemented a number of new initiatives designed to encourage shoppers to donate to food banks and charities feeding people in their local community, including till-point top-ups and pre-packed donation bags.
The campaign will run in every large store across the UK from Thursday 30 June until Saturday 2 July, making it easier for shoppers support local food banks in the Trussell Trust’s network as well as the thousands of frontline charities supplied by FareShare.
Tesco will top up all food donations made during the three-day period with an extra 20% cash donation to support the two charities.
The retailer has also added permanent food donation points to every Tesco Express store in the UK for the first time, while pre-filled donation bags which contain some of the most-needed items will also be available to buy in selected stores.
Making it even easier to donate, customers can now round up their bill at the checkout to make a small donation, while online shoppers can also donate their Tesco Clubcard vouchers online to either of the charities.
READ MORE: Food banks supplied 2.1 million parcels in past year
“This collection marks ten years of us working with the Trussell Trust and FareShare,” said Tesco head of community Claire de Silva.
“During that decade our customers have been amazingly generous, donating more than 100 million meals during our food collections and at permanent collection points in Tesco stores, but we wanted to make it even easier for customers to donate this summer as we know that every can donated really does help.”
Lindsay Boswell, chief executive at FareShare, said: “Our charities are telling us that the need for food has vastly increased as a result of the cost-of-living crisis, and over the last year we’ve continued to deliver four meals every second to people facing food insecurity across the UK.”
Danni Malone, director of network programmes and innovation at the Trussell Trust said she was consistently “amazed by the generosity of Tesco customers”.
Click here to sign up to Grocery Gazette’s free daily email newsletter
