Tesco unveils pop-up food festival

Big 4 grocer Tesco has partnered with creative brand agency N2O to deliver an immersive touring pop-up food festival.

The pop-up food festival is running from 31 May to 7 September 2022, and will be touring selected Tesco stores across 100 days, offering customers hints, tips and hacks for picnics, parties and BBQs for the summer months.

The event will host 28 brands each offering their own free experiences, sampling opportunities and inspiration for those celebrating events including Father’s Day, Wimbledon and the late summer Bank Holiday weekend.

READ MORE: Lidl accuses Tesco of copying logo in £2.35m High Court dispute

The brand line-up includes Tesco Fire Pit and Tesco Finest picnic ranges as well as Kopparberg, The Vegetarian Butcher, Starbucks, Evian, Nivea, Hellman’s, Jaffa Oranges, Costa Coffee, Baxters, Magnum, Gordon’s, Mr Kipling and many more.

“We’re very excited to be delivering our free, pop-up food festival at stores this summer with N2O,” Tesco campaign manager Lauren Horton said.

“We want to offer Tesco customers the chance to sample delicious food, great atmosphere and help them feel inspired for the season ahead – all for free.”

N2O chief operating officer Clare James added: “The pop-up food festival is all about celebrating being together with loved ones and feasting with friends.

“Working in partnership with Tesco, we’re helping customers elevate their everyday with an immersive experience full of hacks, hands-on demos and opportunities to try the products in a really engaging way.”

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