Around 93% of people in the UK are impacted by higher prices when it comes to buying groceries, the latest research survey from Toluna has revealed.
As the cost of living crisis continues to squeeze household budgets, 51% of people in the UK also believes they will be financially worse off in the next three months.
In terms of the average monthly food shopping bill, 77% of respondents said the price of fresh foods had risen and nearly a third (32%) said that fresh food prices “increased a lot”.
The news comes as grocery inflation has hit 5.9%, marking its highest level since December 2011 – with more shoppers switching to discount grocers to save money.
Around 65% of people said that dried foods including pasta, rice, packet sauces and biscuits were now more expensive.
To tackle rising costs, 38% of respondents plan to switch to supermarket and store own-label products to save money.
27% said they will change the number of snacks they buy and where they purchase them from.
However, not all respondents believed switching brands would be enough – 11% said they would turn to food banks if they needed to and 13% said they would seek benefits support.
“From our research, people are committed to making key lifestyle changes to ensure they keep the cost of living down as much as possible. Brands must understand this and be prepared to respond,” Toluna head of research for UK & Netherlands Lucia Juliano said.
“From switching products to shorter showers, cost is a key driver in daily activities, food choices, and social interests. It’s likely to become even stronger of a priority with higher interest rates and even more energy price hikes on the horizon.”