McColl’s opens 200th Morrisons Daily store

McColl’s Retail Group has unveiled its 200th Morrisons Daily store, with the conversion of the McColl’s store at Stockport.

The new store offers local customers a range of fresh food and groceries, new lines and Morrisons own-label items.

The rollout of Morrisons Daily stores is a “key component” of the symbol group’s strategic focus on food led convenience, driving incremental sales and sales-mix improvement across the store.

McColl’s also remains on track to complete 450 Morrisons Daily store conversions by the end of FY22.

READ MORE: McColl’s to increase Morrisons Daily format from 350 to 450 stores

So far in 2022, the McColl’s has has opened 31 Morrisons Daily stores and a further seven will be converted next week.

“We are extremely pleased to reach the milestone of 200 Morrisons Daily stores. The Morrisons Daily stores are fundamentally reshaping our business into a more profitable and sustainable model in the medium term, as well as providing customers with access to a wider range of products, greater value and a supermarket-quality fresh food and grocery offer,” McColls CEO Jonathan Miller said.

“It’s been a brilliant effort from the teams of both businesses to deliver this number of store conversions in such a short period of time and I want to thank them and our 16,000 colleagues who have continued to work incredibly hard to keep supplying our community stores with the food, goods and services they need.”

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