Glebe Farm has launched a new range of oat drinks now available in Morrisons stores.
Both Glebe Farm PureOaty Barista and PureOaty Creamy & Enriched are vegan and gluten-free and will retail with an RRP of £1.80.
The move comes as a quarter of the UK population now consumes plant-based milk, a number set to double by 2025, with the market value reaching £560 million.
The company is currently the only production plant that makes its oat drink from scratch in the UK.
Furthermore, a recent study commissioned by Glebe Farm revealed 92% of Brits would prefer to buy dairy-free milk made from UK ingredients, with two-thirds saying they want to support British farmers.
READ MORE: Oatly adverts banned over misleading environmental claims
“Plant-based milk is more popular than ever, driven by changing consumer tastes, and considerations around health and sustainability,” Glebe Farm co-founder Rebecca Rayner said.
“A lot of people are increasingly looking to eat British foods and our oat milks tick all the boxes – especially with their best-in-class carbon footprint”
The news comes after Glebe Farm faced a court case in 2021 from oat drink giant Oatly which had made claims of brand and trademark infringement.
The family-run company won the legal battle as judge Caddick deemed the similarities between the two products were “at a very general level”.
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