Waitrose and M&S have been named among a plethora of high-profile British brands which are lending their support to the Platinum Jubilee Pageant, taking place on 5 June 2022.
The major household names have come together with a number of other British brands and leading international companies to celebrate The Queen’s 70-year reign.
The Platinum Jubilee Pageant is expected to bring a once-in-a-lifetime experience to millions of people. It will feature more than 6,000 military personnel, performers, key workers and volunteers telling the story of the last seven decades.
Platinum Partners have been named as M&S, Burberry, Moët & Chandon and St James’s House. Pageant Partners include Fortnum & Mason, Waitrose, John Lewis, McDonald’s, Meta, Sotheby’s, Bloomberg and Cadbury, among others.
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“Moments of genuine celebration have been rare in the last two years and the Platinum Jubilee Pageant is a once in a lifetime chance for us to come together – across the nation and the Commonwealth – and recognise the remarkable reign of Her Majesty The Queen,” commented brand marketing director at M&S, Sharry Cramond.
“M&S has been at the heart of community celebrations for over 138 years and we’re delighted to play our part this time as an official pageant partner.”
Customer directors for both John Lewis and Waitrose, Claire Pointon and Martin George also spoke of their involvement, saying: “On behalf of John Lewis and Waitrose, we are honoured to be an official partner of the Platinum Jubilee Pageant.
“We are very proud of the Royal Warrants we hold at Waitrose and are very much looking forward to being part of this hugely exciting celebration.”
The pageant will be drawing on creative talent from across the UK and the Commonwealth, combining pomp and ceremony, street arts, theatre and music. It is expected to draw an audience of millions, both in the streets of London as well as via television and other digital platforms.
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