Dry Drinker, an online low/non-alcoholic retailer, has partnered with designer Anya Hindmarch to open a low-and-no-alcohol off licence in London’s Belgravia until 10 February.
The brands on offer in the shop, known as Anya’s off licence, include Guinness, Adnams, Lucky Saint, McGuigan Wines, Gordon’s, Lyres Spirit, Three Spirit, Tanqueray and Seedlip.
The news comes after a YouGov survey revealed the trend towards low and no alcohol is not just for Dry January as there has been a 7% yearly increase in people who now “semi-regularly” consume low and no ABV products.
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Hindmarch said at the launch: “We noticed that there is a real movement towards drinking less, so we wanted to open our first off licence in the Village, but with a difference.
“If you are a new abstainer, a sober-curious or a mindful drinker, come and discover some great new alternatives.”
Dry Drinker founder Stuart Elkington added: “Low and no, as it’s affectionately being called, alcohol alternatives now make up 1.3% of the total beverage alcohol market in the UK.
“While in some segments of the market, this is driven by short periods of abstinence, 18–34-year-olds are consistently seeking greater choice in the low alcohol space and, increasingly, the older generations are also getting in on the act too.”