Morrisons has stepped up its food waste initiative with 50% more Too Good to Go “Magic Bags” of unsold food that has reached its best before date.
From the 20 to 24 December, the supermarket will sell bags that hold around £10 worth of fresh food, including fruit, vegetables, bakery and deli items that are sold through the Too Good to Go app for £3.09.
This comes after the supermarket’s pledge to reduce 50% of its food waste by 2030, as well as to help customers stick to a budget this year.
READ MORE: Morrisons pledges to cut carbon emissions with own-brand suppliers
“Due to their popularity, the ‘Magic Bags’ often sell out within minutes. However, to offer a safety net for additional food stocked over the festive period, Morrisons and Too Good to Go will be increasing the number of bags available in each store – meaning more customers can help rescue food from going to waste this Christmas,” a Morrisons spokesperson said.
Morrisons first partnered with Too Good to Go in November 2019, since then customers have saved 432,433 Magic Bags from going to waste and prevented 1,081 tonnes of necessary CO2 emissions.
The Big 4 grocer has outperformed other brands in sustainability, as it works towards its 100% net-zero ambitions of 2030, five years ahead of the market.
“We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that cannot be sold after the festive period.” Morrisons chief executive David Potts said.
Too Good to Go UK managing director Paschalis Loucaides added: “It’s great that, together with Morrisons, we’re going to be able to save even more food from going to waste this Christmas while also helping more consumers get access to our Magic Bags.”
“Our Morrisons Magic Bags are some of the fastest selling on our app and I know that this increase will help to spread some festive cheer this December.”
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