Sainsbury’s has announced price matching with Aldi, in a bid to provide customers with a better value Christmas meal.
From 18 December, the Big 4 grocer is going to sell Scottish smoked salmon retailing at £4.49 for 300g, vegetable trimming including potatoes, sprouts, carrots and parsnips for 19p a pack, 1.4kg gammon joint for £5.70 and turkey crowns retailing at £6.89 per kilo, respectively.
The campaign will be live until 24 December.
Additionally, the retailer has launched a market-leading beef joint promotion retailing at £4.50 per kilo until 24 December.
The Aldi price match campaign was launched by Sainsbury’s in February this year and is expected to continue into 2022.
“This year more than ever people want to relax and enjoy their festive celebrations with families and friends. But, it’s clear times are difficult for many and people need to save money where they can,” Sainsbury’s chief marketing officer Mark Given said.
READ MORE: Sainsbury’s to feed 12 million families in Christmas appeal
“At Sainsbury’s, we are taking the stress out of shopping for food. We continue to implement best-in-class safety and hygiene measures to protect colleagues and customers and I am excited to launch our biggest ever value campaign.
“Great value at Sainsbury’s isn’t just for Christmas. We’re ending the year as we plan to start 2022 – with brilliant campaigns on our delicious food – and there’s much more to come in the year ahead from Sainsbury’s.”
To support its Sainsbury’s Quality Aldi Price match campaign, the grocer is running in-store and TV advertising.
The promise supports Sainsbury’s overall value offer and will sit alongside its popular Price Lock promise.
The Sainsbury’s Quality, Aldi Price match campaign is not available in Northern Ireland.
The news comes as the supermarket announced leftover food will be donated via Neighbourly – Sainsbury’s nationwide partner to manage “back of store” food donations.
Neighbourly works alongside local charities, schools and community groups who redistribute food to those in need.
The partnership comes after the retailer’s commitment to reduce food waste by 50% by 2030.
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