Iceland has unveiled its partnership with The Hershey Company to launch a range of frozen desserts for the festive season.
The range will be available in over 1000 stores nationwide and marks the first time Iceland has partnered with a US confectionery company as part of its exclusive brands.
The frozen desserts available include Hershey’s Cookies ‘n’ Creme Ice Cream Cake, Hershey’s Cookies ‘n’ Creme Cupcakes with Reese’s Cheesecake and Hershey’s Cookies ‘n’ Crème Cheesecake.
Additionally, product innovation for both Hershey’s Cookies ‘n’ Creme and Reese’s is expected throughout 2022 and beyond.
This news comes as part of Hershey’s efforts to expand the brands’ proposition with new UK exclusive products.
“Partnering with Iceland Foods for this portfolio of products is an exciting step for Hershey’s global licensing program in the UK,” Hershey Company’s global licensing senior manager Andy Paladino said.
“Frozen desserts are a core product format for licensing and we’re thrilled to work with Iceland Foods to present our consumers in the UK with even more opportunities to enjoy Reese’s and Hershey’s Cookies ‘n’ Creme. “
Iceland Foods head of exclusive brands Lauren Metcalfe added: “We are delighted to announce our partnership with The Hershey Company and our plans to bring incredible quality and innovative products to the frozen desserts and ambient bakery categories under the Hershey’s and Reese’s brands.”
“The distinctive flavour profiles of Hershey’s and Reese’s are incredibly popular with our customers and we are thrilled to be part of their ambitious UK growth plans.”
“This new partnership further cements Iceland’s position as the UK’s number one destination for exclusive food ranges.”