Finlays has announced that it is scheduled to open the doors to its new Hull coffee extraction plant in 2022.
The investment, which will reportedly cost the cold brew distributor millions of pounds, will see the company branch out into bulk concentrate, bag-in-box coffee and RTD cans across refrigerated and ambient supply chains.
The producer said that it anticipates a surge in cold brew popularity across the UK which will “mirror the cold brew boom that has transformed the US coffee market.”
It aims to disrupt the current market, which it claims offers products that “contain soluble coffee and are therefore not ‘pure.’”.
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The product involves a process in which the beans are left to infuse room-temperature water for several hours until it “produces a smooth, naturally sweet flavour profile that is perceived to be less acidic than coffee brewed with hot water.”
The business reports that its beans will be sourced from its Pontefract roastery, from which it creates “tailored blends” to “deliver consistent, bespoke solutions of premium quality.”
The move follows a shift in the UK market which has seen RTD cold brew sales spike by 37.6 per cent on volumes, yielding a surge of 6.9 million litres in nationwide sales.
“Our plan in Europe is to emulate the successful model we have in the US to deliver the same premium quality, pure cold brew that has taken the North American market by storm,” Finlays Europe managing director Ian Bryson said.