Nestlé unveils Christmas confectionary selection

FMCG

Nestlé has unveiled its new confectionary selection for Christmas 2021, featuring several holiday twists on the company’s established portfolio. 

The range introduces new releases across its most popular brands including KitKat, After Eight and Milkybar.  

Nestlé will be launching KitKat Festive Friends, following the success of its KitKat Santa last holiday season, which is also set to make a return. 

The Festive Friends bag features classic Christmas shapes including a snowman, santa and Christmas tree, which will be available for an RRP of £3.50 per 220g bag.  

The Aero range has been revisited with the debut of Aero Festive Snowy White Block, available for an RRP of £1 per item, alongside its Aero Bliss Peppermint, retailing at £5 per product.  

The producer’s Milkybar lineup will also include a new item, Milkybar Festive Friends Sharing Bag, featuring Christmas shapes with a white chocolate filling and crispy pieces. 

READ MORE: Nestlé launches limited editions of Lion and Toffee Crisp

According to the company, each bag comes with seven pieces and will retail for an RRP of £1 per sharing pack.  

Nestlé is also set to rollout a “grownup” edition of its confectionary selection with the launch of its new After Eight giant tube, which will be available for an RRP of £1.38 per product. 

The selection furthermore includes After Eight Mojito and Mint, available for an RRP of £2 per 200g.  

The global brand will be reorganising its Christmas Selection Box and has unveiled its collection for 2021, including Aero Milk, KitKat Chunky, Rowantree’s Fruit Pastilles, Aero Peppermint and a KitKat 4 Finger. 

The “festive” box is set to retail for an RRP of £3 per product.  

The holiday variety is also set to include Quality Street’s launch of its new 2kg tin, retailing for an RRP of £18.99, alongside Quality Street Purple and Strawberry One gift boxes available for £6 per recyclable carton.  

According to the company, orange chocolate has seen a spike in popularity, with sales growing 25 per cent over 2020. 

Nestlé is set to capitalise on the trend with its Quality Street Intrigue, an orange chocolate truffle coated in milk chocolate and decorated with dried orange pieces.  

The company’s additional chocolate launches include new Dairy Box flavours, featuring Strawberry Kiss, Salted Toffee and Orange Surprise, and new shapes for the Cookies and Crème and Chocolate Velvet selections. 

The collection will be available for an RRP of £8 per 388g box.   

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