Tesco is urging customers to volunteer for its Christmas food collection for families in need.
The Big 4 grocer is working in partnership with FareShare and the Trussell Trust to collect donations, which will be distributed by the charities throughout the country.
According to the retailer, the initiative is the “biggest of its kind” in Britain.
The collection is set to take place from November 18 until November 20 at every Tesco across the UK.
The supermarket has also pledged to top up all contributions with a 20 per cent cash donation to the charities.
Tesco customers have reportedly donated over 40 million meals through in-store collections to date.
According to FareShare chief executive Lindsay Boswell, the organisation is bracing for “extra pressure” this winter due to the recent increase in gas prices and living costs.
“We know there will be people turning to their local grassroots organisations for support with food this Christmas,” Boswell said.
“We would be hugely grateful to anyone who is able to volunteer at the Tesco food collection this year to encourage more shoppers to donate much-needed food to FareShare, so we can continue to support those who need it most.”
Trussell Trust chief executive Emma Revie added: “We know too many people will be forced to use a food bank over the festive period because they are unable to afford the essentials.”
“Supporting the Tesco food collection this November by volunteering could make all the difference to your local food bank during this busy period.