JDE poaches PepsiCo’s Angela White as GM for UK&I

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Jacobs Douwe Egberts UK (JDE) has appointed Angela White as its general manager for UK & Ireland.

White joins from PepsiCo, where she spent four years as general manager for nutrition (juice/grains) for UK and Ireland, with responsibility for leading brands including Tropicana, Naked and Quaker.

White has over 20 years of experience in the FMCG industry and has held senior positions at M&S and United Biscuits/KP Snacks.

At KP Snacks, White held the position as trading director for UK grocery and Republic of Ireland before becoming director for private label in 2014, with wider responsibility for the UK sustainability agenda.

READ MORE: PepsiCo announces net water positive commitment

In her new position, White will lead JDE’s operations in the UK and Ireland, with responsibility for household coffee brands including Kenco, Tassimo, L’OR, Maxwell House, Mellow Birds and Douwe Egberts.

She will sit on the company’s European leadership team and report to JDE Peet’s European president Juan Amat.

“I’m hugely excited to be joining the world’s leading coffee and tea company – JDE Peet’s,” White said.

“The last 18 months have brought significant changes to our industry but JDE is well positioned in this context, a dynamic and values-led business with well-loved brands. I look forward to working with the team, continuing to strive for the best consumer experience with every cup.”

Amat added: “We’re delighted that Angela will be taking on this role for our UK & Ireland business.

“I am confident that her passion for iconic brands, combined with her proven track record of building teams and leading businesses, will hold her in good stead as we continue to develop JDE’s business in the UK & Ireland.

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