Primula Cheese has unveiled its brand new 100 per cent fully recyclable packaging.
Its original squeezy tubes have previously featured an aluminium layer insert, however the brand has partnered with Albéa to produce new tubes that can be widely recycled across the country.
Now, the Albéa Greenleaf tube features a multi-layer blown film in one single step versus a traditional lamination process in four steps and is fully sustainable, with a high content of HDPE meaning they are recyclable in existing HDPE Bottle streams.
As a result, up to 20 per cent less virgin plastic is used for the new Primula tubes, which means a carbon footprint reduction of up to 21 per cent.
According to the brand, despite being a much thinner plastic, the new tubes block standard UV light and include a UV-blocker to protect from the sun, and have a better oxygen barrier.
This means that Primula Cheese remains fresh.
“We’re over the moon to finally be able to launch our recyclable tubes,” Primula head of supply chain Julie Heap said.
“We’ve been working on this for a while now, trying our best to source the best packaging that not only keeps our cheese fresh and delicious, but that has a positive impact on the environment too.
“We know that this is something our customers have wanted for a long time and I’m confident that they’ll be really pleased with the result.”