Iceland exclusively launches Vimto cheesecake

FMCG

Iceland has teamed up with Vimto to launch a cheesecake in partnership with Vittles Foods.

Exclusive to Iceland, the limited-edition dessert uses the same signature recipe and retails for £3.

Vittles claims that the cheesecake is made using the Vimto secret recipe, showcasing the fresh Vimto flavours of grape, blackcurrant and raspberry.

READ MORE: Iceland hits £60m profit after lockdown sales boost

“We are delighted to have created this dessert with Vimto, we think it makes perfect summer eating and accurately reflects the fruity, refreshing taste of the Vimto drink,” Vittles Food Alastair Crimp sales director said.

Sally Bentley, trading manager for Iceland, added: “Vimto is a much-loved British brand, and we are thrilled to add this Vimto cheesecake to our collection of frozen desserts”.

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