Ferrero to launch first UK chocolate bar

FMCG

Ferrero has announced the launch of its first chocolate bar in the UK for Ferrero Rocher and Raffaello.  

The brand will be launching its product in the UK from today, before a wider rollout across Europe in the coming months. 

The selection will be made available outside Europe from 2022.  

The new release comes in 90g bars featuring seven flavours, with the Ferrero Rocher bars featuring white, milk and 55 per cent dark chocolate. 

READ MORE: Ferrero publishes sustainability report

“With the launch of the new Ferrero Rocher bars, we wanted to offer a new taste experience inspired by one of our most iconic brands that is loved all over the world”, Ferrero Pralines UK and Ireland category director Enrico Martini said.  

“Our expert team has been dedicated to crafting a new innovation that delivers the impeccable quality and taste that Ferrero Rocher prides itself on. 

“We are excited to hear what our fans think about our luxurious new bars.” 

The launch comes soon after the release of the company’s sustainability report last month, with the producer announcing that it has reached its goal to achieve 100 per cent sustainably sourced cocoa.  

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