Nestlé and Starbucks expands RTD partnership

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Nestlé has announced the expansion of its partnership with Starbucks to bring its ready-to-drink (RTD) coffee beverages to Southeast Asia, Oceania and Latin America.  

The first part of the rollout will see popular Starbucks drinks sold across a variety of channels including online platforms. 

The companies are also fast-tracking their product development to bring the drinks to customers by 2022. 

Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks Frappuccino and Starbucks Doubleshot, and will continue to develop a strong innovative pipeline.  

Starbucks RTD coffee ranges are made with 100 per cent of the finest arabica beans sourced from the world’s premier coffee regions.  

READ MORE: Nestlé predicts bigger profits after coffee-fuelled growth

The new collaboration also builds on a successful three-year partnership, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores. 

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” Nestlé head of coffee brands David Rennie said.  

“With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.” 

“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. 

Starbucks International and channel development group president Michael Conway added: “With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these markets.” 

“Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”  

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