The Co-op has opened its new-look convenience store on Baker Street, central London, unveiling its first-ever coffee counter.
The new 2168sq ft site is the retailer’s third On The Go convenience concept store, which follows a £2.1 million investment to support up to 50 jobs in the local community.
The new store is also equipped with the Co-op’s own Ever Ground Coffee counter, alongside two Ever Ground coffee machines and a free water refill station, an orange juice machine, frozen drinks and a milkshake machine.
According to the retailer, its Ever Ground brand is 100 per cent Fairtrade and the counter will additionally sell a range of hot food and in-store bakery items.
“We’re really looking forward to bringing the new concept store and coffee counter to Baker Street,” Co-op coffee buyer Jenna Thomas said.
“With its fantastic location within the station, we will offer ease, speed, quality and convenience for commuting consumers in the city.
“Fairtrade is central to our core business values and we are delighted to support the scheme in this new concept with our new, full-bodied, great tasting freshly ground coffee, that’s grounded in good.”
The Co-op attributed the creation of a grab-and-go proposition to “a greater understanding” of its customers.