Nisa has launched a new summer campaign for its partners designed to boost sales and support their business over the summer months.
Nisa revealed promotional plans, insight, planograms and promotional plans for the summer period will be offered to retailers via a password-protected platform.
All key events for the summer period are included, such as ; the core summer eating moments such as BBQ, picnic and drinks, Father’s Day and the Euros.
Details on Co-op’s new product developments will also be released for the season, ensuring Nisa partners can be “well prepared for the season and plan their in store activity in advance enabling them to stay ahead”.
Retailers will be able to log on to the platform and explore the support available.
“This is a significant step for seasonal comms in Nisa. We’ve never launched a seasonal event to partners as an end-to-end opportunity, comprising the full package of insight, promotional support, range, planograms and campaign,” Nisa head of marketing Laura Gomersal said.
“We believe it’s a great example of how we’re delivering Fresh Thinking through our retail expertise and will add significant value to our partners.”
Nisa added that virtual events will be created for all large key seasonal events to support pre-sales.
“The approach we adopt will evolve depending on feedback from partners and we’ll be watching and listening carefully to ensure we cater for Nisa partners for all our major seasonal activities,” Gomersal concluded.