Tesco is to rebrand its Metro stores after a two-year review concluded the format did not “reflect” modern shopping habits.
According to The Grocer, 89 Metros will be converted into Tesco Express stores, with the remaining 58 becoming superstores.
The changes to the Metro brand, which launched in 1994, will take place over the next few months.
READ MORE: Tesco and Asda recall vegan products over milk content
Although the format was designed for weekly shops, the Big 4 grocer found that 70 per cent of customers used them for daily shops instead.
This is despite YouGov research last month which showed the number of people shopping more than once a week had declined.
“Over the last few years, we have seen our customers’ shopping habits change and we have taken the decision to rebrand all of our Metro stores to better reflect this,” Tesco said in a message to staff.
“These stores will receive new fascias over the coming months but will continue to trade normally.”
The news comes after Tesco revealed its profits had plummeted by 20 per cent over 2020.
Although sales increased by nine per cent overall, and by 77 per cent online, this was offset by around £900 million in coronavirus costs.
