Japan Tobacco International (JTI) has introduced a new member to its Sterling range with the launch of its Sterling Rolling Tobacco Essential 30g.
The new product will cost ÂŁ12.35 and will not include filters or papers, making it the lowest priced product in the Sterling Rolling range for a less-for-less alternative.
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According to the company, the product comes in a paper insert pouch packaging containing less aluminum, with the blend itself generating less leaf waste compared to other RYP brands.
“The new Essential format aims to offer a great value tobacco option for customers, whilst staying true to Sterling’s reputable quality. It also offers our first Sterling Rolling product with a whole leaf blend, where less leaf waste is generated in its manufacture,” JTI UK head of marketing Stephane Berset said.
“We’re confident that Sterling Rolling Tobacco Essential will become a strong driver for future Sterling Rolling growth, whilst providing retailers with an even more competitive product for existing adult smokers, driving incremental sales.”