Asda appoints Havas London as new creative agency

Asda has appointed Havas London as its new creative agency after a “competitive pitch process.”

The marketing company saw off rivals including Publicis Groupe and incumbent Abbott Mead Vickers (AMV).

It will be responsible for developing the Asda and George brands, launching the Big 4 grocer’s social responsibility campaign in the autumn.

READ MOREAsda pledges to go carbon neutral by 2040

“The Havas team’s strategic thinking and creativity really stood out and we look forward to working with them,” Asda vice president Eildih MacAskill said.

“We would also like to recognise the AMV team for their fantastic work and partnership over the last three years in helping us land some memorable campaigns.”

Havas’ clients include a number of familiar supermarket brands, such as John West, Heinz and New Covent Garden Soup.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.