Amira Freyer-Elgendy

Trolley with Christmas presents
Trolley with Christmas presents

The cost of Christmas: How crucial will the festive season be for supermarkets?

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Although it seems summer has only just been and gone, for the retail sector, the festive season has officially begun. While September might be a little early for some shoppers…
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Supermarket own-brand pasta
Supermarket own-brand pasta

Will supermarkets move to more private labels?

Private labels are now bouncing back after the Covid-19 pandemic forced a stall. Following a period where customers chose familiarity and security, which were offered by the big-name brands, private…
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