Retail Revolution: AI is Powering the Future of Shopping
In 1983, five marketing visionaries went fishing off the coast of California on Catalina Island.
They collectively developed a groundbreaking idea – to create the world’s first in-lane marketing channel using innovative technology to offer shoppers personalised, 1:1 incentives at the point of purchase.
For 40 years, Catalina has been a trusted partner helping hundreds of Retailers and thousands of CPGs maximise consumer relationships, personalise shopping experiences and drive growth.
With a focus on performance marketing, Catalina’s mission is to understand and influence shopping behaviour – turning shoppers into buyers, and buyers into loyal fans.
