Walkers has launched a new marketing campaign, ‘Your Little Slice of Joy’, which was created in collaboration with creative agency VCCP.

The new campaign aims to highlight the effort that goes into creating the crisps and reinforces the brand’s focus on manufacturing quality products within a series of films.

Wayne Newton, senior marketing director at Walkers, said: “We’ve been on an incredible journey of transformation over the years, and now, 2026 marks a defining moment for Walkers.

“Our refreshed visual identity celebrates our heritage and quality ingredients and reminds consumers that Walkers is part of life’s joyful moments.

“Our new brand platform builds on this by not only showing the love that goes into making the nation’s favourite crisps but also creating those little slices of joy for consumers.”

The marketing campaign will run across the country with three hero films that will launch across TV, BVOD and digital.

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Walkers highlighted their crisps as part of everyday moments in the video advertisements, including walking into an office lift, football game stands or when watching a television series.

Mark Orbine, executive creative director at VCCP, said: “This brand platform celebrates a collective truth – those precious moments of joyful selfishness we all deserve.

“By blending Walkers’ heritage as an iconic British brand with quality ingredients and a bold, unapologetic energy, we’re showing how these small, harmless acts of joy are what make the brand still relevant in our modern society – a vibrant new chapter for Walkers.”

Additionally, the integrated brand platform will launch across social media and radio to create maximum impact for ‘Your Little Slice of Joy’.