Breakfast brand Weetabix has achieved its goal of reducing Scope 1 and 2 emissions by 20% against a 2018 baseline, according to its latest sustainability report.

The food manufacturing company has secured independent validation of it aims, set by the Science Based Targets Initiative (SBTI).

The move confirms Weetabix’s climate ambitions are credible and science-led, said the brand, offering a plan for continued progress towards net zero greenhouse gas emissions across its value chain by 2050.

Colm O’Dwyer, managing director of Weetabix Food Company UK & Ireland, said: “This year’s report reflects the progress we continue to make in reducing emissions across our operations and supply chain, while maintaining the scale, quality and reliability that our grocery and convenience partners expect.

“Despite a challenging year for British agriculture and ongoing external pressures, we’ve worked closely with our farmers, colleagues and partners to deliver practical, measurable improvements.”

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Over the past year, Weetabix deepened its partnerships with British wheat farmers through its Growers Group, which supports more resilient UK supply chains while reducing on-farm emissions.

Additionally, the brand sourced more than 800 tonnes of wheat produced with lower fertiliser levels, which was used to make over 30,000,000 biscuits. It also reduced the carbon footprint in packaging by 13% and surpassed its plastic reduction targets across key product ranges on the shelf.

The company has also been promoting sustainability and charity initiatives, redistributing over 25m breakfast servings through its partnerships with FareShare and Magic Breakfast.