Red Tractor CEO Jim Moseley to retire after 9 years at helm
Red Tractor chief executive Jim Moseley is to retire in April 2026 after a career spanning five decades in food and drink, including nine years leading the assurance scheme.
Moseley said the decision would allow him “a little more of that very valuable commodity of time” and confirmed he will remain in post until the end of the 2025/26 financial year.
It is understood that the timings would allow him to oversee Red Tractor through its current Farm Assurance Review and give the board time to appoint his successor.
Reflecting on his career, Moseley said: “I’ve worked in every facet of the food industry, from agriculture through to global brands, and I feel I’ve done it all. Coming back to Red Tractor felt like completing the circle – back to the primary sector where I started.”
Related Story
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The organisation said, under Moseley’s leadership, Red Tractor has strengthened consumer trust in British food, built wider recognition among retailers and brands, and been recognised by the World Health Organisation as a “global exemplar of a voluntary assurance programme”.
He also spearheaded consumer campaigns to boost awareness of the logo, helping farmers demonstrate value at no extra cost.
Red Tractor chair Alistair Mackintosh praised Moseley’s “extraordinary contribution”, adding: “Consumer trust in British food is at record levels, as are the number of retailers, caterers and brands relying on Red Tractor assurance.
“The influence that Red Tractor has in securing markets and demand for British produce, should not be underestimated. Jim will leave an organisation which is highly motivated, financially sound and well governed.”
Speaking in a post-announcement interview, Moseley said that while he plans to step back from full-time roles but indicated he may explore non-executive positions in the future.
He added that the decision as “a day of mixed emotions”, but said he was confident he was leaving the scheme in “a very safe set of hands”.
