Five retail principles to help supermarkets keep ROI and execution rates high
Picture this: It’s the middle of December. Supermarket traffic is peaking. Orders are pouring in. Patrons are scrambling for last-minute essentials. It’s a chaotic scene—but employees are calm, focused, and accounting for each detail. At every shop location.
It may sound as believable as flying reindeer, but five simple principles can make this a consistent reality. And while they’re applicable to retailers across industries, supermarket leaders in particular have reported improved compliance, more efficient shop walkthroughs, tripled execution rates, and better customer experiences after implementing them.
Zipline Co-Founder and CEO, Melissa Wong, turned her observations and insights from a decade in communications at one of North America’s largest retailers into a bestselling book, Stores Don’t Suck: 5 Principles for Amazing Retail Execution. Now, refreshed for 2025 and condensed for action, you can get those insights for free.
From Head Office to Shop Floor: Five Principles for Flawless Retail Execution is a practical guide to exceptional retail execution, covering:
- The Five Principles for aligning teams, simplifying communications, empowering shop employees, and fostering accountability
- Real-world examples of brands implementing each principle, and the results that followed
- Step-by-step instructions for introducing each principle to your organisation, across teams
