Scottish Dairy Farm of the Year winner, Graham’s Family Dairy, has unveiled a multi-channel advertising campaign for the festive season.

The campaign, titled ‘Make it a Gold Christmas’, is centred on a series of short films featuring the Graham family and their farm. It celebrates five generations of farming heritage.

It was devised by student-run agency Today, which was founded by Jack Allan with the aim of giving emerging talent paid real-world industry experience.

“As Scotland’s number one dairy brand, we’ve always been rooted in Scotland and we were keen to work with Scottish media students on our latest advertising campaign,” said Carol Graham, marketing director at Graham’s Family Dairy.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

“We created this to not only deliver a festive feel-good moment from our family to yours, but to highlight the powerful consumer shift we’re seeing across the dairy category. The growth of our Gold Top milk shows that health-conscious consumers are turning away from processed, lower-fat alternatives and rediscovering the benefits of natural, fuller-flavoured dairy.”

It will air across STV and digital channels.

In addition to the broadcast campaign, the firm will partner with cookery schools in Edinburgh and London. The event in Edinburgh, which will be held in partnership with Carina Contini, will showcase Gold Top’s flavour profile in different festive recipes. In London, the brand will host a pop-up event at London’s first dedicated Scottish deli, Auld Hag’s ‘The Shoap’,

She added: “Our grandpa founded the business in 1939 with just 12 cows and an unwavering belief in quality, natural dairy. Today, as a fifth-generation farming family, Christmas remains a moment to honour those roots, and to celebrate the pride we take in bringing families together through simple, great-tasting food.”