Watch: Do Aldi’s Kevin and Katie the Carrot make it down the aisle?

Aldi reveals whether Kevin and Katie the Carrot make it down the aisle in the final instalment of its 2025 Christmas advert.
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Aldi reveals whether Kevin and Katie the Carrot make it down the aisle in the final instalment of its 2025 Christmas advert.

The campaign will run from today (27 November).

Devised by McCann Manchester, the advert shows Kevin the Carrot arriving just in time for his wedding to Katie, but there are still challenges which might threaten their chances at a happy ending.

But Kevin is determined not to let anything get in the way of the wedding and serenades his wife-to-be with a “musical performance for London’s West End”.

Kyrsten Halley, marketing director at Aldi UK, said: “Kevin and Katie’s journey has truly captured the hearts of the nation.

“From their first connection 10 years ago to this unforgettable walk down the aisle, we’re excited to welcome viewers to celebrate this milestone with them and witness the twists, turns, and triumphs of their final challenge on the path to their happily ever after.”


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Alongside the hero film, the campaign also features a series of activations and a competition hosted by Kevin the carrot. The competition will run across Aldi’s social channels.

McCann has also produced a content series featuring Kevin asking real-life couples for relationship advice.

Aldi has also extended its partnership with ITV for the final instalment with another breaking news style Tasty Gossip TV ad, created in partnership with ITV Creative.

The ad stars TV personality Scarlett Moffatt.

Dave Price, chief creative officer at McCann, said: “We’ve loved working on this year’s Christmas campaign. Chickens playing in a rock band and Kevin singing Love Is All Around. What more could you ask Santa for? Hang on a minute… ‘Please Santa, could I have a Christmas number 1?’.”

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Watch: Do Aldi’s Kevin and Katie the Carrot make it down the aisle?

Aldi reveals whether Kevin and Katie the Carrot make it down the aisle in the final instalment of its 2025 Christmas advert.

Aldi reveals whether Kevin and Katie the Carrot make it down the aisle in the final instalment of its 2025 Christmas advert.

The campaign will run from today (27 November).

Devised by McCann Manchester, the advert shows Kevin the Carrot arriving just in time for his wedding to Katie, but there are still challenges which might threaten their chances at a happy ending.

But Kevin is determined not to let anything get in the way of the wedding and serenades his wife-to-be with a “musical performance for London’s West End”.

Kyrsten Halley, marketing director at Aldi UK, said: “Kevin and Katie’s journey has truly captured the hearts of the nation.

“From their first connection 10 years ago to this unforgettable walk down the aisle, we’re excited to welcome viewers to celebrate this milestone with them and witness the twists, turns, and triumphs of their final challenge on the path to their happily ever after.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Alongside the hero film, the campaign also features a series of activations and a competition hosted by Kevin the carrot. The competition will run across Aldi’s social channels.

McCann has also produced a content series featuring Kevin asking real-life couples for relationship advice.

Aldi has also extended its partnership with ITV for the final instalment with another breaking news style Tasty Gossip TV ad, created in partnership with ITV Creative.

The ad stars TV personality Scarlett Moffatt.

Dave Price, chief creative officer at McCann, said: “We’ve loved working on this year’s Christmas campaign. Chickens playing in a rock band and Kevin singing Love Is All Around. What more could you ask Santa for? Hang on a minute… ‘Please Santa, could I have a Christmas number 1?’.”

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