Sainsbury’s unveils Taste the Difference Discovery premium range
Sainsbury’s has launched a new premium range, Taste the Difference Discovery, which is designed to be like restaurant-quality food.
The retail is offering over 50 new products as part of their new premium range to meet the growing consumer demand for quality affordable at-home dining options.
Searches for ‘premium’ increased by 50% on a monthly basis on its website, with at-home dining becoming more popular among shoppers, said the supermarket chain.
The new range of food products has been chosen based on craftsmanship and provenance and is inspired by British and Indian cuisines.
James Campbell, Sainsbury’s director of product & innovation, said: “Elevating every meal with delicious, quality produce and dishes at great value has been at the heart of Taste the Difference for 25 years. That’s why our new Discovery ranges are designed to effortlessly level up at-home dining.
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“By bringing together exceptional ingredients and expert techniques, we’ve done the hard work for our customers, making it easier than ever to gather, share, and enjoy delicious food, turning everyday occasions into something truly special.”
The new Discovery Dine In Deal costs £10 for Modern Classics or £15 for Modern Indian for a main and a side for Nectar card holders.
Products Sainsbury’s is now offering include premium steaks, artisanal deli and cheese selections, modern Indian and classic meals, and wines and spirits.
The new offering comes as the supermarket retailer celebrates 25 years of its private label premium Taste The Difference range.
2 Comments. Leave new
Taste the difference premium range is not that premium! Many dishes that contain chicken use EU or British chicken. If you want to buy the taste the difference range and don’t mind eating EU chicken from Romania, Poland etc etc, that is OK but why on a premium range???
My Husband bought Poachers venison pie as part of the meal deal – what can i say It was superb – tasty and delicous – packed to the brim with good chunks of melt in the mouth beef and tasty as beef gravy – the puff pastry top crust was golden, light and so nice to bite into – our 22 year old Grandson had dinner that night and seriously it was for three portions along with potatoes and veg. We have recommended this to friends and to my brother who is a chef! And definitely will buy again.