Premium Italian sparkling drinks brand Sanpellegrino has unveiled a redesign across its range of individual and multipack cans in the UK.

The updated design looks to reinforce the brand’s distinctive attributes of sun-ripened fruits and Italian origins, and forms part of Sanpellegrino’s plan to solidify its positioning in the UK.

The bold and vibrant colours have been inspired by the citrus flavours of the range, which include lemon, orange, blood orange, pomegranate and orange, grapefruit, and lemon and mint.

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The multipacks will also feature top-of-pack storytelling, educating on the authenticity of ingredients.

Alongside the new can designs, Sanpellegrino is launching a campaign and introducing a ‘Zero Added Sugar’ range in Lemon, Peach and Clementine, and Blood Orange flavours.

Sanpellegrino brand manager Aryna Yersak said: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range.

“The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”