PepsiCo has reformulated three classic flavours of Doritos to be non-high in fat, salt or sugar (non-HFSS).

The previous recipe across the Cool Original, Tangy Cheese and Chilli Heatwave flavours is being updated to include more corn, tweaked the seasoning and fine-tuned the cooking process to create “the crunchiest Doritos yet”, the brand claimed.

This will see the entire Doritos range brought onto the thicker chip base that’s already used across its Dippers and Extra Flamin’ Hot products.

In addition to the new crunch and flavours, the enhanced recipe reduces the amount of salt and fat by 24% and 15% respectively, allowing the products to carry the non-HFSS classification.

The updated products began landing on UK supermarket shelves this week and will be rolling out nationwide in the coming weeks.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

PepsiCo R&D senior director UK foods Robert Lowery said: “Our teams have spent years mastering the art of cooking up delicious tortilla chips and this recipe is the culmination of all their hard work to perfect the trademark Doritos crunch.”

The brand said the updated products follow years of research, development and testing by its teams in Leicester and Coventry.

During consumer testing, the “overwhelming majority” liked the bolder crunch with the enhanced recipe delivering on bold flavour, texture, appearance and aroma.

Lowery added: “Having received the seal of approval in consumer testing from some of Doritos most loyal fans as well as our expert panel of ‘supertasters’, we can’t wait for these Doritos to land on shelves across the UK, bringing fans bold flavour and even more crunch in every chip.”

The innovation was also made possible by PepsiCo’s recent £13m investment in its Coventry site, which has been the home of Doritos since the brand first launched in the UK 30 years ago.

The investment has facilitated the replacement of a manufacturing line to enable changes to each stage of the production process – from corn washing and milling, to cutting and cooking.