Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway.

As part of the re-design, a cracked egg has been added to the Tesco ‘O’ in thousands of locations nationwide, across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts running until 29 March.

Read the full story over at Marketing Beat

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