\nThe Co-op is aiming to grow its number of members from 5m to 8m by 2030.<\/p>\n
It comes as data shows that Co-op’s membership is growing ahead of its expectations, with its current members up almost 15% on the previous year, according to the retailer.<\/p>\n
The convenience giant<\/a> also saw a 21% uptick in members shopping with Co-op in December.<\/p>\n Sign up\u00a0here to get the latest grocery and food news<\/span>\u00a0each morning<\/span><\/strong><\/a><\/p>\n Co-op’s food business is now targeting a larger share of the convenience market via omnichannel growth, with plans to acquire new stores, more than double its number of new franchise stores, open 400 Nisa stores, and accelerate share in the quick commerce market to over 30%.<\/p>\n The news comes as the grocer has launched 117 new Member Prices<\/a>, which include branded goods for the first time.<\/p>\n Co-op CEO Shirine Khoury-Haq said: “Over the past year our underlying financial strength has enabled us to support our colleagues and their communities, through the cost-of-living crisis.<\/p>\n “By placing our member-owners firmly at the heart of our Co-op, we\u2019ve seen a marked increase in new members joining us and greater engagement from existing members.”<\/p>\n
\nSubscribe to Grocery Gazette for free<\/h3>\n
\n