{"id":76624,"date":"2023-10-23T08:07:38","date_gmt":"2023-10-23T08:07:38","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=76624"},"modified":"2023-10-23T16:04:24","modified_gmt":"2023-10-23T16:04:24","slug":"asda-vp-of-marketing","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2023\/10\/23\/asda-vp-of-marketing\/","title":{"rendered":"Asda appoints former Aldi marketing director as new VP of marketing"},"content":{"rendered":"


\nAsda has appointed Adam Zavalis as its new vice president of marketing to lead the supermarkets marketing teams and agency partners to create and deliver campaigns.<\/p>\n

Zavalis will begin his position at Asda in November and will report to chief customer officer David Hills, who joined the grocer<\/a> in September as part of its executive leadership team.<\/p>\n

The new vice president of marketing joins from Aldi where he spent eight years as marketing director<\/a>.<\/p>\n

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Prior to this, Zavalis worked as VP, brand and marketing communications director for Boots and began his career working for international marketing agencies in the UK and Singapore.<\/p>\n

Hills said: \u201cAdam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots.<\/p>\n

“His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products<\/a> at incredible prices to UK customers.\u201d<\/p>\n

Zavalis added: \u201cAsda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Asda has appointed Adam Zavalis as its new vice president of marketing to lead the supermarkets marketing teams and agency partners.<\/p>\n","protected":false},"author":51,"featured_media":62238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,3934,3928],"tags":[8454,588],"_links":{"self":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/76624"}],"collection":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/comments?post=76624"}],"version-history":[{"count":2,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/76624\/revisions"}],"predecessor-version":[{"id":76630,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/posts\/76624\/revisions\/76630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media\/62238"}],"wp:attachment":[{"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/media?parent=76624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/categories?post=76624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grocerygazette.co.uk\/wp-json\/wp\/v2\/tags?post=76624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}