\nHeineken UK has unveiled Strongbow’s ‘biggest’ and ‘boldest’ redesign to attract a new generation of cider drinkers.<\/p>\n
The brand’s black and gold colour palette, which was first created in 1960, will be replaced with a new colourful design, however will still feature Strongbow’s archer logo.<\/p>\n
Created with in-store findability and shelf standout in mind, the re-vamped products will be hitting supermarket shelves this month alongside a brand new flavour, Tropical Cider.<\/p>\n
Sign up\u00a0here to get the latest grocery and food news<\/span>\u00a0each morning<\/span><\/a><\/strong><\/p>\n The mango and pineapple flavoured 4% ABV drink will be available in 500ml bottles and 4 x 440ml can multipacks, which Heineken UK cider brand director, Rachel Holms has said will “further encourage new drinkers into the cider category<\/a>, providing experimental consumers with an exciting new flavour to try whatever the occasion.\u201d<\/p>\n Speaking of the entire redesign, she said: “This is a huge milestone in the 63 years of Strongbow.”<\/p>\n
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