{"id":59476,"date":"2023-03-06T10:10:29","date_gmt":"2023-03-06T10:10:29","guid":{"rendered":"https:\/\/www.grocerygazette.co.uk\/?p=59476"},"modified":"2023-03-06T12:46:11","modified_gmt":"2023-03-06T12:46:11","slug":"fairtrade-fortnight-retailers","status":"publish","type":"post","link":"https:\/\/www.grocerygazette.co.uk\/2023\/03\/06\/fairtrade-fortnight-retailers\/","title":{"rendered":"Fairtrade Fortnight 2023: What are retailers offering?"},"content":{"rendered":"
\nTaking place from 27 February to 12 March, Fairtrade Fortnight is an annual event is designed to highlight the importance of Fairtrade and shine a light on the communities that grow some of our favourite produce in the UK, such as bananas, chocolate and coffee beans.<\/p>\n
This year, the Fairtrade Foundation is highlighting the extra challenges<\/a> brought about by climate change, as well as the effects of the global pandemic over the two-week period.<\/p>\n \u201cFor farmers in global supply chains, climate change isn\u2019t coming down the pipeline, it\u2019s happening right now,\u201d the Fairtrade Foundation partnerships director Kerrina Thorogood told Grocery Gazette last week.<\/a><\/p>\n “The Fairtrade foundation helps farmers and workers \u201cimprove their living standards, invest in their own business and local community, and protect their shared environment,\u201d Thorogood added.<\/p>\n So what exactly are the major retailers that sell Fairtrade products doing for the event over the next week? We take a look…<\/p>\n Sign up\u00a0here to get the latest grocery and food news<\/span>\u00a0each morning<\/span><\/a><\/strong><\/p>\n The Co-op’s commitment to Fairtrade runs across seven core categories \u2013 including Co-op\u2019s Honest Value range \u2013 100% of Co-op\u2019s tea, coffee, bananas, chocolate, bagged sugar and African roses are Fairtrade and Co-op is the biggest seller of Fairtrade wine in the world.<\/p>\n In 2022, the retailer’s range of Fairtrade products increased by 20% vs 2021. This figure includes both branded and own-label lines and Co-op\u2019s Fairly Traded charcoal. It also\u00a0continued to overtrade on Fairtrade, as the Co-op’s Fairtrade market share among UK convenience stores was 84.1 (compared to 59.2% convenience market share).<\/p>\n \u201cFairtrade is core to Co-op’s brand fundamentals and we\u2019re proud to be able to deliver value with values in many of our everyday lines,” senior sustainable sourcing and international development manager at Co-op, Emily Pearce said.<\/p>\n She added: “Co-op\u2019s Honest Value range includes several Fairtrade items like tea and coffee, while all our own-label wines are Fairtrade too. Similarly, our bananas will always be Fairtrade and our bagged sugar the same.\u201d<\/p>\n For the two-week event,\u00a0The Central Co-op launched a new range of wines in celebration of Fairtrade Fortnight and is offering members 20% off the new selection<\/a> of Fairtrade wines.<\/p>\n In 2006, M&S became the first retailer to commit to 100% Fairtrade tea and coffee and according to the retailer, it sells more own-label Fairtrade tea and coffee than any other UK retailer. Alongside this, M&S also offer customers a range of Fairtrade wine, jams, bananas and chocolate across our Foodhalls.<\/p>\n “In 2021, we contributed more than \u00a31.7m in Fairtrade Premium and to mark Fairtrade Fortnight, we are championing Fairtrade products in-store and across our cafes, raising awareness on social media and celebrating the remarkable growers across Fairtrade certified cooperatives that supply M&S,” ambient trading director at M&S, Lizzy Massey said.<\/p>\n She added: “We have longstanding relationships with our trusted supplier partners and are committed to paying a fair price.”<\/p>\n Massey continued saying that each time their customers purchase a Fairtrade product, growers earn the Fairtrade Premium and have the “power to invest in projects of their choice, from schools to clean water and gender equality projects, as well as measures to help address climate change,” she said.<\/p>\n “This funding is a valuable tool in helping communities on the frontline of the climate emergency sustain their way of life and protect their source of income.”<\/p>\n As one of the leading retailers for Fairtrade, the fortnight is a high priority for Waitrose<\/a>.\u00a0With a range of themed marketing activities across its social media channels, it has released recipes using Fairtrade ingredients and even published articles on Fairtrade in its magazine Waitrose Weekend.<\/p>\n
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\nCo-op<\/h3>\n
M&S<\/h3>\n
Waitrose<\/h3>\n